Category: Get Trending with your Social Media

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Get Trending with your Social Media

7 Easy Steps to Increase Social Traffic

arrows, marketing, multi-coloured
multi-coloured arrows to symbolise growth in marketing

Here are our seven best tips for getting more social engagement and social traffic in 2019.

1. Install a Facebook Customer Chatbot

Have you ever noticed those little chat widgets that pop up near the bottom of a website?

You can take that to the next level by using the Facebook Messenger Website widget. 

Functionally it’s not dissimilar from the way normal web chat works. But it has one added bonus, every time a customer chats with you, they have to opt in to Facebook Messenger communications. 

That means that you now have another Facebook messenger contact that you can send messages to later down the road! Great!

If you want to know more about how Facebook Messenger marketing works, drop us a line.

2. Add Your Social Media Accounts to Your Website

Having social icons that link out to your social media channels is an easy way to broadcast your social media channels to your website visitors.

Ideally, you’ll be able to add them prominently above the fold, so it’s impossible for visitors to miss them.

Don’t forget to link to your social media icons. This is quite obvious this day and age, but still surprising how many websites don’t do it. Ideally they’ll need to take a prominent position above the fold.

3. Media Enable content to be easily shared onto social media

This one is important.

You might be wondering why is no one sharing my content? We get plenty of website visitors but hardly any content being shared!
That’s because you probably haven’t made it easy enough for them to share.

Add a button to every bit of content that says ‘Share this’ to your website visitors. When you make it easy to share your content on social media, people will be far more likely to share it.

4. Enable Comments

Make sure comments are enabled on your content. It allows users to directly interact with you directly on your site. The comments section of popular posts can hold great discussions.
You might need to make sure you have a way to filter out spam and junk comments.

5. Make Sure Your Content Looks Good When Shared on Social

Making it easy for users to share is important, but there is a next step beyond this.

You have to also make sure the content will look good once a user tries to share it. There has probably been a time when you’ve shared some content on Facebook only to find the thumbnail is missing or the wrong size.

I’d bet you stopped right there and didn’t share it.

It’s important to ensure that when someone does share your content it looks exactly like you’d want it to and intend it to look.

Mark up the Open Graph tags with a super-clickable headline and attention-grabbing image that fits the proper dimensions of each network.
Make sure you mark up the Open Graph tags with a great headline and an attention grabbing image, that is the right dimensions for each network.

6. Add Click-to-Tweets Throughout Your Content

If you’ve never heard of a click-to-tweet, it’s a neat little tool that allows you to handcraft tweets featuring little snippets from a piece of content, like one line or a great quote.

Odds are you might not have heard of this one. Click-to-tweet is a nifty little tool that enables you to craft tweets featuring snippets from a piece if content, such as shareable one liners or a great quote.

When you add click-to-tweets in your content, it makes it easy for readers to post a great tweet for their feed without even having to think about it, you’ve already done most of the work for them.

7. Have a Social Login

If you want to embrace social media to the full, then go ahead an incorporate a social login to your website and increase membership and participation on your website. 

Giving your users benefits to joining your website through their social media account will encourage them to do so.  This also means that you are setting up your paid advertising audience on Facebook as you’ll know exactly which profiles relate to which customers.  

You can always get in touch with us to discuss your social media or digital marketing strategy. Just click the live chat icon to the right ——–> We are a friendly Derby based marketing agency and would be happy to discuss your social or digital goals.

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Get Trending with your Social Media

Social Media Trends for 2019

Social Media
Social Media

Social media is always evolving, like every other digital platform. New trends, ideas and unspoken rules are always popping up.

For the most part, these changes are slowly introduced and quite predictable. I think no one was surprised to see Google + shut down for example.

In this post we will share a few of the trends set to dominate social media marketing in 2019.

Social monitoring

Social Media

Social monitoring (listening) is when a brand actively looks around the web and social media platforms to find all mentions of that brand or any keywords they want to keep an eye on.

It includes untagged brand mentions on social media, the monitored keywords that signal the interest to buy a product, mention on blogs, in the news and on forums. The primary goal of social listening is to provide customer service and maintain reputation. Of course there are many others but these are the big two.

The real development comes from the trend in 2019 to use social media listening for lead generation and social selling. Only a very few number of brands do this but the number is rising as more and more realise the potential of offering products/services to those who precisely need it at that moment on social media.

Given that people are actively sharing their frustrations, ideas, and recommendations on social media, social listening usage will continue to grow, and expand to include new possibilities.

Live Video Content

Video content has become the most consumed form of content on the internet and some experts say that nearly 80% of content we consume online will soon be video.

This is especially true for live videos. Having always been popular on YouTube, the trend has now taken over Facebook and Instagram, to the point when we get notified when someone is going live.

The authenticity of live videos make then more attractive. People pay less and less notice to posts that are obviously sales. People pay more attention to posts that look real, like they have been posted by a real person, meaning live videos tend to appeal to that side of social media users. Live videos raise the perceived trustworthiness and relevance of a brand. It is definitely a trend you don’t want to ignore.

It goes without that you should deliver exciting and engaging content, just as you would on a blog or anywhere else, but we’ll mention this anyway, just in case.

The main reason why video is getting more and more popular is the ease of filming, and even on a rather good production level.  Whilst some audience can be forgiving, the risks of spontaneous live video is that things can go wrong on the technical side. Live streams that cut out due to technical issues are a big no-no, it only serves to embarrass the brand.

Micro-influencers

Influencer

Social media influencers have become a major trend over the last few years. With the birth of Instagram stars, Twitter influencers and YouTube millionaires. Their every post, vlog or tweet is seen instantly by millions of people, TV makers can only dream of similar exposure. The power of social media influencers cannot be ignored. You can read more on what we think about Influencers over here.

As the number of social media influencers has grown over time, so has the prices for their services. This has lead business to look for alternatives in the form of micro-influencers.

Micro-influencers exist in every single marketing niche. They typically have following sof fewer than 10,000 people but their followers are engaged and genuinely interested in what they have to talk about. Micro-influencers have a much lower reach, but are generally considered to be the experts in their niche.

They typically won’t have existing contracts or deals as they aren’t massively targeted by advertisers at the moment. On the whole they’ll be trustworthy and down to earth individuals. The marketing possibilities when utilising micro-influencers in your niche could be well worth the investment in 2019.

Personalisation

With the vast amount of information being uploaded every single day it’s becoming easier and easier to get insights into information about your audience sitting behind the screen. This has opened the doors to all sorts of personalisation, which has, in turn, increased consumer expectation for the same.

Content, products, emails – all of it is currently based on the consumer’s purchase history, clicked links, social media posts, and alternative behaviour. Booking.com, as an example, notifies you regarding deals within the locations you’ve been to, Netflix offers shows to watch based on your tastes, Amazon and eBay show products similar to those you’ve bought before. And this is often before you even think about Google and Facebook – they know a lot about us and use this info to form a personalised experience.

While there are some who shudder at the thought of big brother watching everything you do, there are  benefits of personalised marketing for the consumer which isn’t something they’re about to give up any time soon.

It’s been said around 96% of marketers believe personalisation advances the relationship with customers. Whilst they might be concerned about privacy, they still appreciate being offered product suggestions they’ve been searching for as well as deals for their local shops.

Timeliness

The almost immediate future of marketing is real-time communication. The social media trends in marketing are the 24/7 customer support, real-time social selling, chatbots, and constant monitoring for a potential social media crisis.

Real time communication is so important for companies on social media. This is because customers continue to use products, talk about brands and buy new items at every given moment. This has been happening for a while, but the technology curve and business change rate hasn’t caught up – until now. We have tools to search for keywords relating to your customers, tools to schedule content at all hours of the day and chat bots that can offer immediate help based on your customers most common questions.

2019 will see customers expecting their complaints and messages to be replied to instantaneously, and most likely won’t get surprised when you comment straight away on their post about a fault with a competitors product offering yours as the alternative.

This is now the world we live in where connectivity and convenience is driving marketing technology. People want their problems solved and their needs met, now.

Conclusion

GetBranded cannot wait for these trends to become more significant in 2019, and start to utilise them more and more for our clients.  

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Get Trending with your Social Media

The Breakout of Social Media

Since the popular breakout of mobile phones, social media has become a huge part of a consumer’s life. Having access to the world’s literature and endless hours of entertainment at your fingertips, social media is the key to keeping up with trends, friends and the Kardashians.

With this social craze sweeping the world it is vital you advertise your business amongst the ideal customer persona you have created. But how do you target these people?

One online tool we at GetBranded use is hashtagify. A website which allows you to look into the most popular hashtags. Using this you can really optimise and shape your content to ensure it is visible to those interested in your business.

How does social media affect SEO?

A lot of people don’t realise the importance of social media when it comes to SEO. Social media provides a backlink to your website. Most social media platforms are considered reputable sources. This includes Facebook or YouTube and can be the difference between ranking higher than your competition.

Social media also provides regular content. If you link the content on your social media to your website then this will provide more backlinks. If traffic then flows through your social posts you will gain reputability.

In order to really spike your SEO ten fold you will need to increase the amount of traffic coming through your social media channels. How do you increase social traffic? You can read our new blog  7 easy steps to increase social traffic

Why use video content over regular content? Does it make a difference?

People aren’t as easily entertained by pictures, links and buttons. Your content needs to be informative, shiny, fresh and even animated. Video content and GIFs are a great way to engage with your audience. It catches their attention and keeps them watching your content for longer. Just think… how many times have you been in the office, maybe it’s a slow day, and you find yourself watching a 10-minute video on plastic in the ocean… yeah me neither.

82% of Twitter users watch video content. YouTube has over a billion users which equates to almost a 3rd of total internet users (source). I personally watch around 2 hours of YouTube daily. This includes tutorials, gaming videos and even random junk that’s recommended to me.

Every teenager these days is a YouTuber and the genius thing is, these people are gathering millions of subscribers. They are seen as advertisers or influencers. Read our guide to influencer marketing here.

  • 78% of people watch online videos every week. 55% view online videos every day. (HubSpot)
  • By 2020, online videos will make up more than 80% of all consumer internet traffic (85% in the US) (Cisco)
  • YouTube is the second most trafficked site, after Google. (Alexa)
  • One minute of video is worth 1.8 million words. (Forrester Research)
  • Users view more than 500 million hours of video each day on YouTube. (Business Insider)
  • 55% of people pay close attention when consuming videos (HubSpot) – Source

Use icons responsibly, social icons are acceptable

With the huge growth of icons and with people identifying actions with these icons. Having social icons on your website can be great for building a social following. The consumers already engaging with your website are obviously warm leads. Having seen what you offer so getting them to engage with your social media should be easier than those who haven’t heard of you.

Use social icons on your website and link them to your social channels to see the difference you could make!

With tips on how to not abuse the amount of icons and distract from what you want consumers to see, visit here