Search Engine Optimisation
Our Approach to SEO
Search engine optimisation (SEO) was once a numbers game. This is no longer the case. SEO is an art.
Chris & Liam Digital combine expertise in algorithms, curated content and a strong backlink strategy to position brands in their rightful place within search results.
Good SEO is impossible to be purchased ‘off the shelf’ like can be done with paid advertising tools. Having said that it can be achieved, with hard work and a hot SEO strategy to go with it. The idea of any of our clients ranking poorly in organic search results make us shiver at the thought!
Our wealth of knowledge in SEO at Chris & Liam Digital stems from working with a vast range of companies, each with its own challenges, all of which achieve solid results that have stood the test of time.
Our approach to SEO is to sustain a rich source of optimised content that is not only optimised for search engines, but is engaging, shareable content that will achieve a high brand visibility.
Working with Chris & Liam Digital on SEO
Well, to start we will begin with an audit of your website covering mobile and desktop. Just the mention of the word audit may have you yawning, but this bit is really important so that both us and you can use it as a benchmark for future success.
Next we’ll review all your closest competitors and dig into what they’re getting right and what they’re getting wrong. We do this to get a good idea of what your industry’s customers are searching for and how we can then help them find the answer.
After we’ve analysed your website and your competitors’, we’ll look at technical and structural optimisation of your brand. This is basically to ensure we have a good foundation to build on. It’s like a builder laying the foundation to build a house, without it your overall SEO strategy’s success will be hampered.
Then comes our proposal for your ongoing SEO strategy, which will be highly content focused with regular rich and engaging content.
Whatever stage you are at, we can do an entire makeover of your SEO or fine tune your existing strategy, or even do an entire rebuild for your brand’s online organic presence.N