Here are our seven best tips for getting more social engagement and social traffic in 2019.
1. Install a Facebook Customer Chatbot
Have you ever noticed those little chat widgets that pop up near the bottom of a website?
You can take that to the next level by using the Facebook Messenger Website widget.
Functionally it’s not dissimilar from the way normal web chat works. But it has one added bonus, every time a customer chats with you, they have to opt in to Facebook Messenger communications.
That means that you now have another Facebook messenger contact that you can send messages to later down the road! Great!
If you want to know more about how Facebook Messenger marketing works, drop us a line.
2. Add Your Social Media Accounts to Your Website
Having social icons that link out to your social media channels is an easy way to broadcast your social media channels to your website visitors.
Ideally, you’ll be able to add them prominently above the fold, so it’s impossible for visitors to miss them.
Don’t forget to link to your social media icons. This is quite obvious this day and age, but still surprising how many websites don’t do it. Ideally they’ll need to take a prominent position above the fold.
3. Media Enable content to be easily shared onto social media
This one is important.
You might be wondering why is no one sharing my content? We get plenty of website visitors but hardly any content being shared!
That’s because you probably haven’t made it easy enough for them to share.
Add a button to every bit of content that says ‘Share this’ to your website visitors. When you make it easy to share your content on social media, people will be far more likely to share it.
4. Enable Comments
Make sure comments are enabled on your content. It allows users to directly interact with you directly on your site. The comments section of popular posts can hold great discussions.
You might need to make sure you have a way to filter out spam and junk comments.
5. Make Sure Your Content Looks Good When Shared on Social
Making it easy for users to share is important, but there is a next step beyond this.
You have to also make sure the content will look good once a user tries to share it. There has probably been a time when you’ve shared some content on Facebook only to find the thumbnail is missing or the wrong size.
I’d bet you stopped right there and didn’t share it.
It’s important to ensure that when someone does share your content it looks exactly like you’d want it to and intend it to look.
Mark up the Open Graph tags with a super-clickable headline and attention-grabbing image that fits the proper dimensions of each network.
Make sure you mark up the Open Graph tags with a great headline and an attention grabbing image, that is the right dimensions for each network.
6. Add Click-to-Tweets Throughout Your Content
If you’ve never heard of a click-to-tweet, it’s a neat little tool that allows you to handcraft tweets featuring little snippets from a piece of content, like one line or a great quote.
Odds are you might not have heard of this one. Click-to-tweet is a nifty little tool that enables you to craft tweets featuring snippets from a piece if content, such as shareable one liners or a great quote.
When you add click-to-tweets in your content, it makes it easy for readers to post a great tweet for their feed without even having to think about it, you’ve already done most of the work for them.
7. Have a Social Login
If you want to embrace social media to the full, then go ahead an incorporate a social login to your website and increase membership and participation on your website.
Giving your users benefits to joining your website through their social media account will encourage them to do so. This also means that you are setting up your paid advertising audience on Facebook as you’ll know exactly which profiles relate to which customers.
You can always get in touch with us to discuss your social media or digital marketing strategy. Just click the live chat icon to the right ——–> We are a friendly Derby based marketing agency and would be happy to discuss your social or digital goals.