We will deliver results through paid ads within a matter of days. No need for wasting any time!
Our keywords are handpicked and relevant to your target audience. With the use of high-end keyword managers we can target based on location, age, interests and any details which identify your target consumer.
The potential return on ad spend is entirely dependent on your industry, however, we aim for a minimum of 3:1 ROAS. Simply put, every £1 you spend, you’ll get upwards of £3 back.
Google has been making a lot of changes lately, and one of the most recent changes is the introduction of responsive search ads.
Responsive search ads are one of the newest additions to the AdWords family. They were designed to provide a more responsive experience for users, by allowing them to see more relevant ads based on their interests.
Businesses like ours are able to create ads that dynamically adjust their size and appearance based on the performance of each title/description, the device it’s been viewed on and the user’s browser. This makes them more responsive to the user’s needs, and can lead to higher click-through rates and conversions.
Utilising Google’s search ads, you are able to target your ideal customer through specific keywords or phrases. Search ads allow you to control your budget with ease. Companies have the ability to allocate a cost per click limit on specific phrases AND a daily spend on your advert
If you’re looking for a new and effective way to market your business, search ads may be the perfect solution!
Utilising SEO and PPC applications we can track monthly searches for industry specific keywords. Whether you're new to ads and SEO or not, we can add value to your research.
Liam and I have worked in a number of industries. The mix of Liam's agency background and my vast background we are certain we can create adverts worth clicking on!
PPC performance will shape the overall campaign and strategy. We will monitor ad spend and measure this against cost. If any of the keywords aren't performing we will simply lower the bids or replace them. We treat your money as though it's our money.
PPC isn't the only way to make a sale, however, it aids in the process of building the ideal target customer. Once we have data based on age, location, gender and search habits we can then feed this into your overall marketing strategy.
When starting your e-commerce advertising journey, you may consider a Google Shopping campaign. Google’s invaluable PPC shopping system will promote your products with your revenue goals in mind. Customisable bidding strategies allow you to target by location, title keywords, browsing devices, age, income and more.
Shopping campaigns, although time-consuming, will grow your online revenue drastically and can be managed in multiple ways including target ROAS, target CPA or even manual CPC.
Combining Google Analytics, SEM Rush and Google Ads we can identify any products with a high exit rate percentage, what CPC we would need to attach to these products to be competitive and from this ensure that data-driven decisions are implemented to improve the campaign performance.
For eCommerce we will need a product feed that can be accessed through either Google Sheets or a Microsoft Excel document. This then needs to be optimised and uploaded to Google Merchant Centre. We will need product IDs, titles, brands, colours, prices, web URLs and USPs of the product. Don't worry, we will make the process simple.
Smart shopping is Google's automated shopping campaign, however, it requires data to be successful. In the first 14 days we will be allowing for Google to learn the products being advertised and assign automatic bids based on their conversion value.
PPC performance, as mentioned above, is solely based on revenue vs cost. We will ensure the campaigns are achieving the best bang for the buck.