When running a business on any scale, the biggest challenge is finding quality leads and ensuring the business is making money. Most people think that customers will just start to arrive once the website, social media and all other marketing has been put into place, however, this is not always the case.
When starting a business you will need to focus on your customer during the startup process. You need to visualise your customer’s journey, focus on the user experience (UX) and mold your website and marketing around the industry you aim to target.
We have 5 design tips which will aid in producing content your customers want to click on...
Focus on your user's needs (UX and customer journey
When the user experience is 10/10, the website will naturally begin to rank at the top of search engine results. A lot of businesses will focus their efforts on paid advertising which is a quick win however organic results come from those who revisit your website and engage with your content. Focus on UX and you will go far!
Provide educational content
If you want to be seen as a thought leader, you need your content to inspire people. If you copy the same rubbish that your competitors are posting then you will bore your leads. Use video content and imagary to catch the eye of your audience and then use the platform to produce great content.
Produce quality, not quantity
Take risks... be different
So, you are wondering whether to post a blog you have been working on as it could be deemed a little controversial. Well obviously there is a time, place and audience so you do have to consider all options. Ultimately your customers are people, you may use a weird hashtag or profanities and this could resonate with people and make the company have more of a human feel. Companies like Tesco and Iceland will use social media to almost insult their customers / competition but the target market enjoy the “silly” side of their responses.
Get the basics right, then work from there
Get all the basics in place, work on the content, the consistency of your posts on social media and your blog, the quality, the alt tags and ultimately the direction you want the business to go. Once you have all the ground work in place it should become easier to maintain a routine. Marketing is crucial but people sell to people so keep your image reputable and focus on the customer satisfaction.