Since the popular breakout of mobile phones, social media has become a huge part of a consumer’s life. Having access to the world’s literature and endless hours of entertainment at your fingertips, social media is the key to keeping up with trends, friends and the Kardashians.
With this social craze sweeping the world it is vital you advertise your business amongst the ideal customer persona you have created. But how do you target these people?
One online tool we at GetBranded use is hashtagify. A website which allows you to look into the most popular hashtags. Using this you can really optimise and shape your content to ensure it is visible to those interested in your business.
How does social media affect SEO?
A lot of people don’t realise the importance of social media when it comes to SEO. Social media provides a backlink to your website. Most social media platforms are considered reputable sources. This includes Facebook or YouTube and can be the difference between ranking higher than your competition.
Social media also provides regular content. If you link the content on your social media to your website then this will provide more backlinks. If traffic then flows through your social posts you will gain reputability.
In order to really spike your SEO ten fold you will need to increase the amount of traffic coming through your social media channels. How do you increase social traffic? You can read our new blog 7 easy steps to increase social traffic
Why use video content over regular content? Does it make a difference?
People aren’t as easily entertained by pictures, links and buttons. Your content needs to be informative, shiny, fresh and even animated. Video content and GIFs are a great way to engage with your audience. It catches their attention and keeps them watching your content for longer. Just think… how many times have you been in the office, maybe it’s a slow day, and you find yourself watching a 10-minute video on plastic in the ocean… yeah me neither.
82% of Twitter users watch video content. YouTube has over a billion users which equates to almost a 3rd of total internet users (source). I personally watch around 2 hours of YouTube daily. This includes tutorials, gaming videos and even random junk that’s recommended to me.
Every teenager these days is a YouTuber and the genius thing is, these people are gathering millions of subscribers. They are seen as advertisers or influencers. Read our guide to influencer marketing here.
- 78% of people watch online videos every week. 55% view online videos every day. (HubSpot)
- By 2020, online videos will make up more than 80% of all consumer internet traffic (85% in the US) (Cisco)
- YouTube is the second most trafficked site, after Google. (Alexa)
- One minute of video is worth 1.8 million words. (Forrester Research)
- Users view more than 500 million hours of video each day on YouTube. (Business Insider)
- 55% of people pay close attention when consuming videos (HubSpot) – Source
Use icons responsibly, social icons are acceptable
With the huge growth of icons and with people identifying actions with these icons. Having social icons on your website can be great for building a social following. The consumers already engaging with your website are obviously warm leads. Having seen what you offer so getting them to engage with your social media should be easier than those who haven’t heard of you.
Use social icons on your website and link them to your social channels to see the difference you could make!
With tips on how to not abuse the amount of icons and distract from what you want consumers to see, visit here